Back-book marketing

Turn settled clients into future opportunities.

A managed campaign system that helps your brokerage stay useful, relevant and easy to remember after settlement.

Written for your brandNo generic white-label blast presented as personal advice.
Prepared for approvalYour brokerage reviews recipients, claims and content before sending.
Measured simplyClear reporting on sends, engagement and response opportunities.
Core campaigns

The follow-up your client book has been missing.

N

Client newsletters

One useful, professionally written and branded newsletter each month, prepared for approval and distribution.

R

Review campaigns

Structured invitations that help surface loan review, refinance, equity and investor conversations.

Referral campaigns

Natural, value-led communication that makes introductions easier without repeatedly asking clients for favours.

A

Reactivation

Reconnect with inactive or under-contacted segments using timely, relevant reasons to start a conversation.

S

Segmentation

Organise communication around useful client attributes and lending milestones—not one message to everyone.

M

Monthly reporting

Track campaign activity and engagement with a concise report focused on practical next actions.

Clear responsibilities

You stay in control of clients and compliance.

We prepare the strategy, copy and campaign assets. Your brokerage confirms the audience, consent status, compliance requirements and final approval.

New Age Marketing does not provide credit assistance or financial advice. Campaign content must be reviewed against your aggregator, licensee and internal requirements before distribution.

Before activation, we confirm:

  • Approved CRM or email platform
  • Database consent and unsubscribe handling
  • Brand, tone and required disclosures
  • Named campaign approver
  • Contact limits and platform charges
  • Reporting and response process
Process

Simple enough to run consistently.

1

Audit

Systems, database, consent, brand and gaps.

2

Plan

Segments, priorities and campaign calendar.

3

Approve

Copy and campaign assets prepared for review.

4

Optimise

Review engagement and improve the next cycle.

Make your database work harder.

Start with a review of your current follow-up, systems and quickest campaign opportunity.

Book a Back-Book Review